Asesor en Marketing y en Educación Acemark Ltda., además ha sido consultor de negocios en importantes empresas, tales como: Pfizer, LUN, BCI, Falabella, entre otras.
Ingeniero Comercial y MBA UC; Ph.D. in Marketing, Goizueta Business School, Emory University, Atlanta, EE.UU.
2018 | Kogan Page | Davies, M.
Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth
2019 | Journal of Business and Industrial Marketing | Ruiz-Alba, J.
2019 | Journal of the Academy of Marketing Science | Arunachalam, S.
New product introductions for low-income consumers in emerging markets
2018 | Industrial Marketing Management | Guesalaga, R.
Which resources and capabilities underpin strategic key account management?
2018 | International Journal of Consumer Studies | Guesalaga, R.
Young consumers’ innovativeness in apparel choices: A model including consumer self-confidence
2017 | Psychology and Marketing | Guesalaga, R.
2016 | International Marketing Review | Guesalaga, R.
Cultural Influences on Expectations and Evaluations of Service Quality in Emerging Markets.
2016 | Industrial Marketing Management | Guesalaga, R.
2015 | Journal of Business and Industrial Marketing | Guesalaga, G.
When do salespeople pursue and win deals? A two-stage model of sales opportunity outcomes
2014 | Joutnal of Consumer Marketing | Guesalaga, R.
2014 | Industrial Marketing Management | Gueslaga, R.
Top Management Involvement with Key Accounts: The Concept, Its Dimensions, and Strategic Outcome
2013 | Journal of Gambling Studies | Marshall, P.
Segmentation in Low-Penetration and Low-Involvement Categories: An Application to Lottery Games
2013 | Revista Administración y Economía UC | Guesalaga, R.
2012 | Revista Administración y Economía UC | Guesalaga, R.
2011 | Journal of Personal Selling and Sales Management | Guesalaga, R.
Cultural Intelligence in Cross-Cultural Selling: Propositions and Directions for Future Research
2010 | Industrial Marketing Management | Guesalaga, R.
2008 | Journal of Consumer Marketing | Pitta D.
The Quest for the Fortune at the Bottom of the Pyramid: Potential and Challenges
2008 | Journal of Consumer Marketing | Guesalaga R.