2019 | Elberg, A , Gardete, P., Macera, R., Noton, C. | Quantitative Marketing and Economics
Dynamic Effects of Price Promotions: Field Evidence, Consumer Search and Supply-Side Implications
2019 | Llanes, G. | Journal of Economics & Management Strategy
Competitive strategy for open and user innovation
2019 | Scaraboto, D. , Rojas, P. , Cardoso, F., Gil, L. | Consumption, Markets & Culture
Motherhood in Migration: Schools as Acculturation Agents
2019 | Scaraboto, D. , Zanette, M. | Consumption, Markets & Culture
From the Corset to Spanx: Shapewear as a marketplace icon
2018 | Guesalaga, R. , Gabrielsson, M., Rogers, B., Ryals, L., Cuevas, J. | Industrial Marketing Management
Which resources and capabilities underpin strategic key account management?
2018 | Ordovás e Almeida, S., Scaraboto, D. , dos Santos Fleck, J., Dalmoro, M. | Journal of Interactive Marketing
Seriously Engaged Consumers: Navigating Between Work and Play in Online Brand Communities