2019 | Elberg, A , Gardete, P., Macera, R. , Noton, C. | QME-Quantitative Marketing and Economics
Dynamic Effects if Price Promotions: Field Evidence, Consumer Search and Supply-Side Implications
forthcoming | Rojas, P. | Consumption Markets & Culture
Broken bodies
2019 | Ruiz-Alba, J., Guesalaga, R. , Ayestarán, R. , Morales Mediano, J. | Journal of Business and Industrial Marketing
Interfunctional coordination: the role of digitalization
forthcoming | Arunachalam, S., Bahadir, S. C., Bharadwaj, S. G., Guesalaga, R. | Journal of the Academy of Marketing Science
New product introductions for low-income consumers in emerging markets
2019 | Scaraboto, D. , Belkhir, M., Brouard, M. | Academy of Management Learning & Education
Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers