• Profesor:
  • Asociado
  • Especialidades:
  • Marketing
  • ricardo.montoya@uc.cl

Profesor de la Escuela de Administración en el área de Marketing.

EDUCACIÓN Y ÁREAS DE INTERÉS

Ingeniero Civil Industrial y Magíster en Gestión de Operaciones, Universidad de Chile; M.Phil. Marketing y Ph.D. Marketing, Columbia University, EE.UU

PUBLICACIONES (14)

2020 | Journal of Behavioral Decision Making  |  Meißner, M. ,  Musalem, A. ,  Huber, J. ,  Montoya, R.

Components of effort for repeated tasks

2019 | Manufacturing and Service Operations Management  |  Gonzalez, C. ,  Montoya, R.

A hidden Markov model to detect on-shelf out-of-stocks using point-of-sale data

2018 | Journal of Interactive Marketing  |  Goic, M. ,  Álvarez, R. ,  Montoya, R.

The effect of house ads on multichannel sales

2017 | Journal of the Operational Research Society, 68 (1)  |  Maldonado, S. ,  López, J. ,  Montoya, R

Simultaneous preference estimation and heterogeneity control for choice-based conjoint via support vector machines

2016 | From Little's Law to Marketing Science: Essays in Honor of John D.C. Little  |  Jedidi, K. ,  Netzer, O. ,  Montoya, R

Dynamic marketing mix allocation for long-term profitability

2016 | Operations Research  |  Thraves, Ch. ,  Correa, J. ,  Montoya, R.

Contingent preannounced pricing policies with strategic consumers

2015 | European Journal of Operational Research  |  Weber, R. ,  Maldonado, S. ,  Montoya, R.

Advanced conjoint analysis using feature selection via support vector machines

2012 | Quantitative Marketing and Economics  |  Ansari, A. ,  Netzer, O. ,  Montoya, R

Dynamic learning in behavioral games: A hidden Markov mixture of experts approach

2011 | Marketing Science  |  Koenigsberg, O. ,  Kohli, R. ,  Montoya, R.

The design of durable goods

2010 | Management Science  |  Koenigsberg, o. ,  Kohli, R. ,  Montoya, R.

Package sizes decisions

2005 | Lecture Notes in Computer Science  |  Miranda, J. ,  Weber, R. ,  Montoya, R.

Linear penalization support vector machines for feature selection