2018 | Scaraboto, D., Kozinets, R., Parmentier, M.

Journal of Marketing Management

IF 2017 : 2,229 |

AI 2017 : 1,126

Evolving Netnography: How Brand Auto-netnography, A Netnographic Sensibility, and More-than-human Netnography Can Transform Your Research

Artículo: ISI , Marketing