2008 | Casadesus-Masanell, R., Tarziján, J., Mitchell, J.

Harvard Business School

Arauco (B): “Papel” in Brazil

This is Part B to the “Arauco: Forward Integration or Horizontal Expansion?” case. This short case looks at the company in late 2007 after it has decided to invest in a Brazilian joint venture involving forests, saw mills and a paper mill. The case acts as an epilogue and allows students to revisit the concept of forward integration into paper in the Brazilian context.


Publicado en: Harvard Business School

Artículo: Casos , Estrategia